Your site is leaking.
We'll find the holes. In writing.

A written, prioritized 20-point action plan — not a 40-slide deck. Based on a live funnel teardown, a heuristic pass across 14 conversion levers, and your real session-replay data.

What you get

• A live teardown of your top funnel, screen by screen, recorded as a Loom walkthrough
• A heuristic pass across 14 conversion levers (hierarchy, CTA clarity, friction, proof, urgency, form length, mobile, load, trust, pricing, alignment, above-fold, scan-pattern, leak points)
• Session-replay review — we watch 100+ sessions on your tool (Hotjar, FullStory, Microsoft Clarity, LogRocket) and flag every drop-off signal
• A written 20-point action plan, ranked by impact × effort, with before/after copy suggestions
• A one-hour review call on the handoff day, so the fix list lands in context
• A rescue discount if you hire us to ship the fixes — $900 credit applied to the build

What you don't get

• A deck with 40 slides of generic "best practices" pulled from a Google doc
• Vague advice like "improve hierarchy" or "simplify messaging"
• A "strategy retainer" that turns into a $4k/month sales funnel
• Ten versions of the same recommendation in a PDF

"The audit paid for itself in the first week. We shipped four of the twenty items and checkout CVR moved from 1.1% to 1.7% the same weekend."— Director of Growth, D2C apparel brand

How it works

1. Day 1 · Kickoff call (30 min)

   You share access to the site, analytics, and session-replay tool. We agree on the top funnel to teardown.

2. Days 2–4 · Live teardown

   We walk your funnel end-to-end on desktop and mobile, screen-recording every friction point and every leak.

3. Days 5–8 · Session-replay review

   We watch 100+ real sessions and flag every rage-click, dead-click, form-field abandon, and scroll-fail.

4. Days 9–11 · Heuristic pass

   We rate your funnel against 14 conversion levers. Scores + specific language fixes, not "improve copy".

5. Days 12–13 · The plan

   20 action items ranked by impact × effort, with estimated CVR lift, before/after copy, and which tool or page each fix touches.

6. Day 14 · Handoff call

   One-hour review. We walk the plan, answer questions, and hand you the full document. Yours to keep.

Shop facts

The 14 levers we score

• Above-fold hierarchy — does the eye land on the value prop or the nav?
• CTA clarity — can a visitor tell the next action in under a second?
• Friction map — count of fields, clicks, redirects between intent and conversion
• Proof placement — does social proof sit near the decision, not in a "testimonials" graveyard?
• Urgency honesty — real scarcity vs. fabricated timers
• Form length — every field priced in estimated CVR lost
• Mobile thumb zones — CTAs reachable without hand repositioning
• Load performance — LCP, TTI, first input delay on the decision screens
• Trust signals — security, return policy, payment badges, support response time
• Pricing presentation — anchor, comparison, annual-vs-monthly framing
• Message-market match — headline vs. traffic source intent
• Scan-pattern optimization — F-pattern and Z-pattern on hero + PDP
• Exit-intent behavior — what happens when the visitor is about to bounce
• Leak points — form-field abandon rate, broken fields, error-state UX